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Engineering machinery export enterprises in China need to borrow "practice" internal force ""

2016/7/12      view:

    The first half of 2016, China's construction machinery exports to maintain growth, an increase of the trend of shrinking. In the second half of the year began to export negative growth trend, to the end of 2015, the annual total export volume fell 4.11%. According to the General Administration of Customs released data show that in 2015 China's imports and exports of construction machinery products amounted to $223.45, down 7.19%, of which exports amounted to $189.73, down 4.11%.

    With the continuous progress of science and technology, people's quality of mechanical engineering requirements continue to improve, the relevant enterprises said: traditional "processing" and "low price competition strategy" has been unable to meet the current situation of overseas markets, to walk out of predicament, engineering machinery enterprises need to take temporary and permanent measures.

    1 borrow good "external force". The popularity of the Internet makes the rapid rise of e-commerce development, the traditional trade mode can not meet the needs of foreign trade enterprises, a variety of electronic business website can be done with the lowest to achieve maximum publicity. At present, the enterprise is mainly used in two ways: self built electronic business website or to join the foreign trade platform. Self built sites include pre establishment, maintenance and late promotion, the need for enterprises to have a certain human, material and financial resources to prepare. Enterprises need to compete with each enterprise or platform, only long-term adherence will have a better effect. Choose foreign trade platform, small business investment and for foreign talent requirement is low, can obtain the stable customer, but each trade platform is not the same, enterprises need to choose the suitable foreign trade platform according to their actual situation.

    2 enhancing strength". Enterprises rely on their own technology, products and design and other aspects of innovation to create an independent international brand. Many of China's export products are foreign brand name for the processing, and now to the building its own brand. More companies are beginning to realize the benefits brought by the technical innovation, the independent brand, in Shanghai, foreign trade enterprises in brand building has become Shanghai economy driven by innovation, transformation and development of an important starting point. In addition to fostering independent international brand, business model, the innovation of industrial structure is particularly important, to promote the further upgrading of foreign trade enterprises.